Plush Toys with Purpose
Plush Toys With Purpose

Axol & Friends is a socially-conscious startup that designs characters in the image of endangered plant and animal life. Our goal is to raise awareness of rare endangered species while also raising money to empower youth to be activists and environmental conservationists.

Axol the Axolotl plushie high in the mountains on the Pacific Coast Highway sitting on a rock in the clouds

Axol is an rare species of salamander native to Mexico, and the main character in our series of children's storybooks. Sadly, Axol and their friends are endangered, but there's still time! Click to read more about our movement and the animals that inspired us!

join our movement buy adopting an axolotl plush or cactus stuffed animal today
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read our stories about environmental conservation and youth empowerment on our blog
meet our characters axol the axolotl and java the pangolin, endangered animal plushies
meet axol
cute young kid hugging java the pangolin, a plushie design in the image of the world's most trafficked animal

A portion of every sale is donated to our youth empowerment programs, because we believe kids can change the world! We currently have programs in Mexico and Thailand.


Axol loves adventures and making new friends. We keep a blog of our travels, upcoming events, and new products. Check out some recent stories!

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axol the axolotl and java the pangolin on a bridge in Austria

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